| APP:城市广电媒体的重要选择 |
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| 引用本文： | 陈丽君.APP:城市广电媒体的重要选择[J].江苏经贸职业技术学院学报,2020(2):38-41. |
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| 作者姓名： | 陈丽君 |
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| 作者单位： | 南京艺术学院传媒学院,江苏南京210013 |
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| 基金项目： | 2019年国家广播电视总局社科研究项目“城市广播电视媒体融合模式和路径研究——以客户端 |
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| 摘 要： | 在融媒体的进程中所打造的客户端APP,是城市广电媒体生存的重要平台。未来城市广电媒体的发展格局将是传统的电视台与APP唇齿相依、相辅相成、共同生存。在城市广电APP运营过程中所出现的一系列问题,以及城市广电APP的融合路径,成为当前的研究热点之一。
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| 关 键 词： | 融媒体 城市广电 媒体 APP |
APP: an Important Choice for Urban Radio and Television in the Operation of Media Convergence |
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| Authors: | CHEN Li-jun |
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| Institution: | (School of Media, Nanjing University of the Arts, Nanjing 210013, Jiangsu, China) |
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| Abstract: | The client-side APP created by urban radio and television is an important platform for their survival.In the future,the development pattern will be that the traditional television stations and the APP they create will live together,and the two will be closely linked and complement each other.At present,we should focus on the study of a series of problems encountered in the operation of urban radio and television APP and the integration of city radio and television APP. |
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| Keywords: | media convergence urban radio and television media APP |
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