| 休闲体育产业生态系统分析与竞争战略选择 |
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| 引用本文： | 杨晓晨,李宗浩,梁强.休闲体育产业生态系统分析与竞争战略选择[J].北京体育大学学报,2009,32(3). |
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| 作者姓名： | 杨晓晨 李宗浩 梁强 |
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| 作者单位： | 杨晓晨,YANG Xiao-chen(天津体育学院学报编辑部,天津,300381);李宗浩,LI Zong-hao(天津体育学院院长办公室,天津,300381);梁强,LIANG Qiang(天津财经大学体育教学部,天津,300222)
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| 摘 要： | 休闲体育产业是一个按照人们的消费动机将能够满足大众休闲体育需求的众多产业组合而成的产业集群,具有商业生态系统的特征,该系统由核心价值链与扩展价值链、金融链与政策链、互补产业与替代产业等要素构成并形成错综复杂的价值网络,为实现创造有价值的产品和服务以满足顾客休闲体育需求的目的,从系统层面和企业层面提出休闲体育产业生态系统的竞争战略.
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| 关 键 词： | 商业生态系统 休闲体育产业 休闲体育产业生态系统 竞争战略 |
An Analysis on the Ecosystem of Leisure Sports Industry and Its Competition Strategy Choice |
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| YANG Xiao-chen,LI Zong-hao,LIANG Qiang.An Analysis on the Ecosystem of Leisure Sports Industry and Its Competition Strategy Choice[J].Journal of Beijing Sport University,2009,32(3). |
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| Authors: | YANG Xiao-chen LI Zong-hao LIANG Qiang |
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| Institution: | 1.Editing Department of Journal;Tianjin Institution of Physical Education;Tianjin 300381;China;2.President's Office;3.Tianjin University of finance and Economy;Tianjin 300222;China |
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| Abstract: | Leisure sports industry is a industry group made up of industries meeting with people's leisure needs by people's sports leisure consumption motivation with features of commercial ecosystem.It is a complex value network made up of core value chain and expansion value chain,finance chain and policy chain,complementary industry and substitution industry.A competition strategy choice of leisure sports industry ecosystem is put forward from the aspect of system and enterprise for valuable products and service t... |
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| Keywords: | commercial ecosystem leisure sports industry leisure sports industry ecosystem competition strategy choice |
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