| 广东省竞技游泳发展的SWOT分析 |
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| 引用本文： | 黄波,徐兆安.广东省竞技游泳发展的SWOT分析[J].军事体育进修学院学报,2010,29(3):60-63. |
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| 作者姓名： | 黄波 徐兆安 |
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| 作者单位： | 1. 华南师范大学,体育科学学院,广东,广州,510631
2. 军事体育进修学院,广东,广州,510500 |
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| 基金项目： | 广东省体育局软科学研究项目 |
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| 摘 要： | 运用现代管理学的SWOT理论分析了广东省竞技游泳发展中的优劣势及威胁因素。指出目前广东省竞技游泳面临优势不明显、劣势逐渐加剧、威胁因素呈现多样化的局面。同时探讨了第16届亚运会举办给广东省竞技游泳发展带来的挑战和机遇，进而提出扩大优势，缩小劣势，把握机遇和化解威胁等若干对策。
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| 关 键 词： | 广东省竞技游泳 发展 SWOT分析 对策 |
The Analysis of SWOT about the Development of Competitive Swimming in Guangdong Province |
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| HUANG Bo,XU Zhao-an.The Analysis of SWOT about the Development of Competitive Swimming in Guangdong Province[J].Journal of Pla Institute of Physical Education,2010,29(3):60-63. |
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| Authors: | HUANG Bo XU Zhao-an |
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| Institution: | 1. Institute of Physical Education, South China Normal University, Guangzhou 510631 ; 2. PLA Institution of Physical Education, Guangzhou 510500, China) |
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| Abstract: | Using the SWOT theory of the modem management to analyse some advantages, disadvantages and threat factors in the development of competitive swimming in Guangdong Province. Nowadays, competitive swimming of Guangdong Province is facing advantages are not clear , disadvantages are increasing and threat factors present di- verse situation. Meanwhile, we discussed the 16th Asian games bring challenges and opportunities on the development of competitive swimming in Guangdong Province. Finally, we proposed some countermeasures which are expanding advantages, narrowing disadvantages, gasping the opportunity and dissolving threat. |
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| Keywords: | competitive swimming in Guangdong Province development The analysis of SWOT countermeasures |
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