滑雪旅游目的地竞争力评价指标体系研究

提升滑雪旅游目的地的竞争力，解释滑雪旅游目的地竞争力的强弱，有利于促进滑雪旅游产业的快速、健康发展。采用文献资料分析法、德尔菲法、层次分析法等研究方法，以滑雪旅游目的地竞争力评价指标体系为研究内容，构建了由5个二级指标、12个三级指标和46个四级指标的滑雪旅游目的地竞争力评价指标体系和综合评价方法。认为滑雪旅游目的地吸引物在滑雪旅游目的地竞争力构成要素中占有最重要的地位；滑雪旅游目的地设施是提高滑雪旅游目的地竞争力的必要因素；滑雪旅游管理是提高滑雪旅游目的地竞争力的核心力量；“环境支持力”是滑雪旅游目的地竞争力最基本的保障因素；限制性与放大因素是保持滑雪旅游目的地旺盛生命力的基础，为我国滑雪旅游目的地的长远发展提供帮助。

Study on the Competitive Ability Evaluating Indicator System of Skiing Tourism Destination

Improving the competitive ability of skiing tourism destination, explaining the competitiveness of skiing tourism destination, helps promote the quick and healthy development of skiing tourism industry. Using the methods of literature, Delphi method, analytic hierarchy process and other research methods, the competitive ability evaluating indicator system of skiing tourism destination as research contents, construct the competitive ability evaluating indicator system of skiing tourism destination which consists of ifve 2 class index, twelve 3 class index and forty-six 4 class index and comprehensive evaluating method. Considering that the attractions of skiing tourism destination plays an important role in the components of competitive ability; The facilities of skiing tourism destination is the key factor to improve the competitive ability of skiing tourism destination; Skiing tourism management is the core strength to improve the competitive ability of skiing tourism destination;“Environmental support” is the basic security factor of the competitive ability of skiing tourism destination; Restriction and enlargement factor is the base for keeping the exuberant vitality of skiing tourism destination, provide help for the long-term development of Chinese skiing tourism destination.