| 品牌的心理效应 |
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| 引用本文： | 丁林贤,周建庆. 品牌的心理效应[J]. 赣南师范学院学报, 2000, 0(1): 43-45 |
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| 作者姓名： | 丁林贤 周建庆 |
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| 作者单位： | 赣南师范学院图书馆,江西,赣州,341000 |
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| 摘 要： | 品牌营销被西方经济发达国家称之为继全球营销后的第四次营销浪潮。本文对品牌的含义、功能进行了分析 ,探讨了品牌产生心理效应的过程 ,并对建构良好的品牌心理效应提出了几点建议。
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| 关 键 词： | 品牌 品牌心理 品牌沟通 |
| 文章编号： | 1004-8332(2000)-01-0043-03 |
| 修稿时间： | 1999-04-12 |
Psychological Effect of Famous Brand |
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| DING Lin xian ZHOU Jian qing. Psychological Effect of Famous Brand[J]. Journal of Gannan Teachers' College(Social Science(2)), 2000, 0(1): 43-45 |
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| Authors: | DING Lin xian ZHOU Jian qing |
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| Affiliation: | Library of Gannan Teachers' College GAnzhou Jiangxi 34000 |
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| Abstract: | Sale of famous brand is the fourth sale wave in the western developed countries after the global sale. This paper analysises on the significance and function of famous brand, studies on the cause of psychological effect of famous brand and suggests the construction of good psychological effect of famous brand. |
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| Keywords: | famous brand psychological effect of famous brand connection of famous brands |
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