| 当代体育类报纸服务功能误区及发展对策研究 |
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| 引用本文： | 陈亮,靳小雨.当代体育类报纸服务功能误区及发展对策研究[J].湖北体育科技,2008,27(2):153-154. |
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| 作者姓名： | 陈亮 靳小雨 |
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| 作者单位： | 鲁东大学体育学院,山东,烟台,264025 |
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| 摘 要： | 我国体育类报纸起步较晚，在大众服务方面存在着一些急待解决的难题。如忽视易读性，过分讲求专业化；报道视角狭窄，信息量少；同质化趋势严重；“娱乐化”倾向凸现等。鉴于此，通过采用归纳法、逻辑分析法等方法，参考新闻学、体育学相关知识对其服务功能误区进行分析，对其服务定位、发展对策进行探讨，以期为我国体育类报纸的发展提供一些理论参考。
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| 关 键 词： | 体育类报纸 服务功能 发展对策 |
| 文章编号： | 1003-983X(2008)02-0153-02 |
| 修稿时间： | 2007年11月20 |
Erroneous Zone and Development Countermeasures of Service Function in Contemporary Sports Newspaper |
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| Chen Liang,Jin Xiaoyu.Erroneous Zone and Development Countermeasures of Service Function in Contemporary Sports Newspaper[J].Journal of Hubei Sports Science,2008,27(2):153-154. |
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| Authors: | Chen Liang Jin Xiaoyu |
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| Institution: | (School of Physical Education, Ludong University, Yantai Shandong, 264025) |
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| Abstract: | Our sports newspaper starts late,it exist lots of problems on popular service.For example,to ignore legibility and emphasize specialization excessively;the view angle of report is narrow and information is little;the homogeneity tendency is serious;"entertainment" tendency is obvious.In adopting induction and logical analytic method and referring to knowledge on journalism and sports,this paper discusses the service direction and development countermeasures in order to provide several theoretical references to the development of sports newspaper in China. |
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| Keywords: | Sports newspaper Service function Development countermeasures |
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