| 产品网络外部性对竞争性战略联盟的外生效应影响研究 |
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| 引用本文： | 龙勇,封连全.产品网络外部性对竞争性战略联盟的外生效应影响研究[J].软科学,2008,22(10). |
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| 作者姓名： | 龙勇 封连全 |
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| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400030 |
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| 基金项目： | 国家自然科学基金资助项目(70672012) |
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| 摘 要： | 以企业产品的网络外部性强度为切入点,构建了以网络外部性强度为主要决策变量的企业利润模型,从而对网络外部性与竞争性战略联盟的影响关系进行了研究。研究结果表明竞争性战略联盟的利润与联盟自身产品的网络外部性强度呈正相关关系。
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| 关 键 词： | 竞争性战略联盟 用户安装基础 网络外部性 利润 |
Study on External Influence of the Network Externality to Competitive Strategic Alliance |
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| LONG Yong,FENG Lian-quan.Study on External Influence of the Network Externality to Competitive Strategic Alliance[J].Soft Science,2008,22(10). |
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| Authors: | LONG Yong FENG Lian-quan |
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| Abstract: | In the paper,an enterprise's profit model about external intension of network as mainly decision-making variable was constructed to discuss the influencing relation between network enterprise and competitive strategic alliance.The result shows that there is a positive correlation between profits of competitive strategic alliance and network strength of their products,and the conclusion provides some theoretical reference for firms to choose and carry out the competitive alliance strategy. |
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| Keywords: | competitive strategic alliance users installed base network externality profit |
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