关于彩电价格战的理性认识

彩电价格战是中国经济生活中的一个热点。在市场经济下条件下，企业完全有定价的自主权，价格是企业参与市场竞争的有力武器。企业降价促销不等于价格战，价格竞争才引起价格战，价格战在市场经济初级阶段具有积极意义。低价倾销是价格竞争的恶性发展阶段，不利于社会进步，应该被禁止。价格战只是市场竞争的初级形式，价格竞争逼迫着中国企业走上技术创新之路。社会主义市场经济呼唤有序竞争。

On the rational interpretation of the price war of color TV-sets

The price war of color TV sets is a hot issue in the present economic life of China. Under market economy, the enterprises have the full decision making power to set the price, and the price is an effective means in the market competition. For enterprises, to lower the price for sales promotion is not price war. Only the price competition can lead to price war which has an active influence at the early stage of the market economy. Dumping goods happens at the stage of the most fierce competition of prices,which doesn't benefit the social development and should be forbidden. Price war at the early stage in market competition can make China's enterprises innovate. The socialist market economy needs orderly competition.