经济全球化对我国体育产业的影响及相应对策

阐述了我国体育产业的现状以及经济全球化以后，体育产业迎来的发展机遇与挑战。我国企业规模、产品质量、技术水平与国外同行相比差距较大，国外资本的进入和体育产品的投资使国内一些企业受到较大的冲击甚至被淘汰出局。建议有关部门有计划逐步地开放市场，进行行业保护，加大培育体育经营商，建立体育产业投资基金，以拓展体育产业投资发展空间，促进体育产业的发展。

Research into economic globalization's impact on China's sports industry and our countermeasures

The paper discusses the present conditions of Sports industry in China,opportunities and challenges for its development.China sports enterprises lag far behind their overseas counterparts in terms of scale of enterprise,product quality and technological level.The accession of foreign capital into China's sports industry greatly affected and even eliminated some of local enterprises from the fierce market competition.It's hence suggested that China's authorities concern to open the market in a well-planned step-by-step manner, implement certain industry protection,actively cultivate sports businesses and merchants,and establish special investment funds for sports industry, which are of vital significance to the expansion of the scope of investment in and thus the healthy development of China's sports industry.