| 基于中国传统文化的城市营销策略研究 |
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| 引用本文： | 田利娟,王金明.基于中国传统文化的城市营销策略研究[J].唐山学院学报,2012(1):79-80,101. |
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| 作者姓名： | 田利娟 王金明 |
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| 作者单位： | 唐山学院经济管理系 |
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| 摘 要： | 博大精深的中华传统文化蕴涵着丰富的人文精神,城市营销中只有充分运用这份宝贵文化财富,并汲取其营养和精髓,才能构建具有创新精神、团队精神与和谐精神的城市文化。将中国的传统文化和城市营销有效地结合起来,是城市营销中一个值得关注的重要课题。
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| 关 键 词： | 中国传统文化 城市营销 策略 |
City Marketing Strategy Research Based on Traditional Chinese Culture |
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| TIAN Li-juan,WANG Jin-ming.City Marketing Strategy Research Based on Traditional Chinese Culture[J].Journal of Tangshan College,2012(1):79-80,101. |
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| Authors: | TIAN Li-juan WANG Jin-ming |
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| Institution: | (Department of Economics and Management,Tangshan College,Tangshan 063000,China) |
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| Abstract: | Broad and profound Chinese traditional culture contains abundant humanistic spirit and only by making full use of this valuable cultural tradition and absorbing its nutrition and core can urban culture with creative,team and harmonious spirit be structured in city marketing.It is important to integrate effectively traditional Chinese culture and city marketing in city marketing. |
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| Keywords: | traditional Chinese culture city marketing strategy |
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