| 福建省群众体育消费需求调查及对体育市场发展的若干思考 |
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| 引用本文： | 黄国龙.福建省群众体育消费需求调查及对体育市场发展的若干思考[J].山东体育学院学报,2008,24(11). |
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| 作者姓名： | 黄国龙 |
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| 作者单位： | 福建农林大学体育部,福建,福州,350002 |
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| 摘 要： | 采用文献资料法、调查法、数理分析和逻辑分析法，对福建省群众体育消费需求进行调查和分析。研究表明：福建省群众体育消费的社会经济环境较好；其消费结构以购买体育服装、运动器材、体育彩票等实物型消费为主；游泳、羽毛球、乒乓球、武术类、网球等是福建省群众体育消费选择率最高的活动项目；次消费30元以下是各类群体普遍能够接受的标准。提出加快福建省体育市场发展的若干思考。
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| 关 键 词： | 体育消费 消费需求 体育市场 福建省 |
Investigation of the mass sports consumption supply in Fujian province and consideration about the sports market development |
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| HUANG Guo-long.Investigation of the mass sports consumption supply in Fujian province and consideration about the sports market development[J].Journal of Shandong Physical Education Institute,2008,24(11). |
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| Authors: | HUANG Guo-long |
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| Institution: | HUANG Guo-long(Fujian University of Agriculture , Forestry,Fuzhou 350002,China) |
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| Abstract: | The mass sports consumption supply of Fujian province was investigated and analyzed thoroughly by methods of documents,investigation,mathematical and logical analysis.The results show that the society and economy environment of the mass sports consumption of Fujian province are fairly good;Purchasing sports clothing,exercise equipment,sports lottery ticket,etc.are mainly consumption in the structure of consumption.The exercise courses of the highest rate of selection of the mass sports consumption of Fujian... |
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| Keywords: | sports consumption consumption demand sprots market Fujian |
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