| 海螺型材的经营定位与营销策略 |
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| 引用本文： | 张丽丽.海螺型材的经营定位与营销策略[J].河北能源职业技术学院学报,2012,12(4):42-43. |
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| 作者姓名： | 张丽丽 |
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| 作者单位： | 河北联合大学 河北能源职业技术学院,河北唐山,063000 |
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| 摘 要： | 根据不断变化的市场环境，正确认识企业的性质、地位、功能和目标，并进行科学的定位，是促进企业不断发展的关键。海螺型材通过行业和产品分析，战略性的提出了企业经营定位，以经营定位为指导，制订了符合行业和产品特点的营销策略，从而促进了企业飞速发展。
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| 关 键 词： | 经营定位 营销策略 |
Conch Profiles Business Positioning and Marketing Strategy |
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| ZHANG Li-li.Conch Profiles Business Positioning and Marketing Strategy[J].Journal of Hebei Energy Institute of Vocation and Technology,2012,12(4):42-43. |
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| Authors: | ZHANG Li-li |
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| Institution: | ZHANG Li-li12(1.Hebei United University;2.Hebei Energy Institute of Vocation and Technology,Tangshang 063000,China) |
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| Abstract: | According to the changing market environment, a proper understanding of the nature and status of the enterprise, its functions and objectives, and scientific positioning, is the key to promote continuous development. By industry and product analysis, Conch Profiles put forward the strategic positioning of the business, and take the business positioning as a guide to develop a marketing strategy in line with the in-dustry and product characteristics, so as to promote the rapid development of enterprises. |
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| Keywords: | business positioning marketing strategy |
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