国内居民“阶段性消费”特征的微观行为分析——基于中国传统文化价值观的视角

长期以来,我国宏观居民消费呈现出显著的＂阶段性消费＂特征。消费者的＂从众消费＂和＂保守消费＂是产生＂阶段性消费＂现象的微观基础;而＂谦和、低调、面子、攀比、群体规范、风险厌恶、风险敏感、节俭等＂传统文化价值观,则又是＂从众消费＂和＂保守消费＂形成的根源。

A Microcosmic Behavior Analysis on Domestic Consumers' Staged Consumption:From the Perspective of Chinese Cultural Values

For a long time,domestic macrocosmic consumption has exhibited a ＂staged consumption＂ feature.From the perspective of Chinese cultural values,we can take a microcosmic behavior analysis,and draw the conclusions as follows： conformity consumption and cautious consumption are the microcosmic basis of the staged consumption.The Chinese cultural values,such as humility,courtesy,face-saving,jealousy,group norm,risk aversion,risk sensitivity,frugality and so on are the foundations of conformity consumption and cautious consumption.