| 浅谈广播媒体如何打造栏目品牌 |
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| 引用本文： | 鞠蕾.浅谈广播媒体如何打造栏目品牌[J].泰州职业技术学院学报,2006,6(5):48-50. |
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| 作者姓名： | 鞠蕾 |
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| 作者单位： | 泰州市广播电视局,江苏,泰州,225300 |
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| 摘 要： | 我国广播正处于栏目竞争的时代,只有使栏目具有品牌,才能在激烈的市场竞争中立于不败之地。因此,“打造品牌”是每一个广播人追求的目标。就广播媒体如何打造栏目品牌进行了探讨。
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| 关 键 词： | 广播媒体 新闻栏目 品牌建立 |
| 文章编号： | 1671-0142(2006)05-0048-03 |
Discussion on how to Create a Column Brand in Broadcasting Media |
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| JU Lei.Discussion on how to Create a Column Brand in Broadcasting Media[J].Journal of Taizhou Polytechnical Institute,2006,6(5):48-50. |
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| Authors: | JU Lei |
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| Institution: | Taizhou Broadcasting and TV Bureau, Taizhou Jiangsu 225300, China |
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| Abstract: | Broadcasting in China is now in the era of program competition.For each program,the only way to win the competition is to create and maintain its own brand.Thus,"to create and maintain the brand" is the goal for each broadcaster.How to create and maintain the brand is discussed in this paper. |
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| Keywords: | broadcasting media news program brand to create |
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