黑龙江省滑雪旅游的连动效应与产业优势研究

滑雪旅游不仅可以加快地区之间的文化交流，带动相关产业的发展，更有利于促进社会和谐，提高人们的思想境界。黑龙江省是我国滑雪旅游产业大省，从国际影响力和知名度等方面较之其它省份更具优势，研究黑龙江省滑雪旅游的连动效应与产业优势对深入研究黑龙江省滑雪旅游潜优势开发具有重要价值。研究得出：黑龙江省滑雪旅游具有五大连动效应，即使黑龙江省成为全国冬季旅游的热点地区、拉动黑龙江省相关产业的经济效益和社会效益、加速黑龙江省交通运输的发展、改变了旅游企业冬季“半年闲”的局面、提升黑龙江省知名度。黑龙江省滑雪旅游产业具有八大优势，即地理环境优势、资源开发优势、品牌价值优势、规模经营优势、生态景观优势、服务接待优势、政府主导优势、地域文化优势。

Research the Moving Effect of Skiing Tour and Estate Advantages in Heilongjiang

The skiing tour not only can accelerate the cultural exchange, drive development of relevance estate, more beneficial to promoting society harmony and improving the people＇s ideological level. The Heilongjiang province is the best skiing tour estate in ours, aspect such as influence and notability has more advantages comparing with other province, the studying Heilongjiang skiing tour has important value to the exploitation in depth. The result show： The Heilongjiang province skiing tour has five moving effects, area, pulls the economic returns and social benefits moving Heilongjiang relevance estate, acceleration Heilongjiang saves development of traffic, Heilongjiang having changed the ＂idle enterprise winter aspect the half a year＂ touring, having been advanced saves notability even if Heilongjiang becomes countrywide winter tour hot spot. Heilongjiang province skiing tour estate has eight big advantage, advantage, serves namely geographic conditions advantage, development of natural resources advantage, brand value advantage, management of scale advantage, organism＇s habits landscape receiving advantage, dominant advantage of government, region culture advantage.