| 福建省旅行社经营调查研究 |
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| 引用本文： | 陈钦兰,郑宪.福建省旅行社经营调查研究[J].华侨大学学报(哲学社会科学版),2001(3):27-33. |
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| 作者姓名： | 陈钦兰 郑宪 |
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| 作者单位： | 1. 华侨大学经济管理学院,泉州,362011
2. 福州虹桥旅行社,福州,350003 |
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| 摘 要： | 通过对福建省各主要城市旅行社的经营情况进行多方面的问卷抽样调查，使我们能准确地了解福建省旅行社的经营管理状况，深入分析旅行社存在的问题，并探索其解决问题的对策和途径。
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| 关 键 词： | 福建 旅行社 经营管理 问卷抽样调查 管理体制 市场竞争 旅游产品开发 发展战略 |
| 文章编号： | 1006-1398(2001)03-0027-07 |
| 修稿时间： | 2001年4月25日 |
Investigation and Study of the Operation of Travel Services in Fujian |
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| CHEN Qin lan ,ZHENG Xian.Investigation and Study of the Operation of Travel Services in Fujian[J].Journal of Huaqiao University(Humanities & Social Science),2001(3):27-33. |
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| Authors: | CHEN Qin lan ZHENG Xian |
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| Institution: | CHEN Qin lan 1,ZHENG Xian 2 |
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| Abstract: | Investigation of many sided questionnaire and sampling was conducted into the operation of travel services in principal cities of Fujian province. By which the operation and the management of travel services in Fujian province can be exactly understood; problems existed in travel services can be analysed in depth; and countermeasure and way for solving these problems can be explored. |
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| Keywords: | travel service in Fujian operation and managment situation problem suggestion |
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