对我国体育用品产业营销的思考

改革开放以来,中国体育用品业取得很大的进步,一些产品质量足以和国际知名品牌相拼美,但是因其存在着品牌意识不强、技术研发能力弱、产品趋同化严重、宣传力度不足等营销问题,造成我国体育产品的竞争力较弱。随着我国体育用品产业市场的日益,国内企业应该改变以往以价格战为主的竞争模式,要加大研发力度、提高服务水平、制定品牌战略、拓展营销方式等手段,建立一种全新的营销理念,提高我国体育用品产业的核心竞争力。

Thinking about Our Sports Industry Marketing

Since the reform and opening up,Chinese sports industry has made a lot of progress,and the quality of some famous product is as good as the international brand.But the domestic sports goods are not competitive because of weak brand awareness,weak technology research ability,assimilation and insufficient propaganda.Along with the development of our country sports industry,domestic enterprises should change the price of competition pattern,and enhance service level,lay out the brand development strategy,estab...