一则英语消费者广告的文体学分析(英文)

现代社会,人们已经被形形色色的广告所包围,随处可见,如影随形。随着科技的进步,广告的形式丰富多变,不仅有文字的,也有图片、视频……但是不管采用哪种形式,语言的力量不可小视,因为语言是构成广告最基本的要素。消费者广告是一种具有高商业价值的应用文体,有独特的语言特点。本文运用文体学的理论,从书写、词汇、句法、修辞角度分析了一则网络消费者广告的特点以及这些特点产生的效果——引起了消费者的购买欲望。

Stylistic Analysis of an English Consumer Advertisement

In modern society,people are surrounded by all kinds of advertisements.People can see advertisements no matter where they go and what they do.And with the development of technology,the forms of advertisements are diversified.They can be words,pictures,videos,etc.But no matter which form is used,the power of language should not be downplayed.This is because language is the most basic element of advertisements.Consumer advertisements are of high commercial value and have unique linguistic features.This paper employs the stylistics theory of stylistics theory to analyze the features of an online consumer advertisement from the perspectives of graphology,lexicon,syntax and rhetoric.It is these features that stimulate customers’ desire for the product.