电视传媒对武术散打赛事的促进作用

近年来,一系列成功举办的武术散打比赛,说明中国武术散打坚定不移地走市场商业化之路是明智之举。武术散打赛事的商业化运作主要由观众、传媒、赛事经营管理中心、赛事赞助商、经纪人和散打队员6个方面构成。在市场商业化运作中,武术散打赛事和电视传媒的有机结合,使中国武术散打影响日益广泛,拥有越来越多的观众。电视传媒的作用也越来越突显。

The Television Media Plays More Important Function in the Sanda Games

There are a series of successful Sanda games in the recent years,which proves that it's the wise means to apply Sanda to market.The Sanda games mainly include audience,the television media,the administrative center of games,the sponsor of games,the managers of games and athletes.The combination of Sanda games and the TV media makes the Chinese Sanda has more important influence and more audience during applying Sanda to market.The function of television media is obviously more prominent.