| 媒体视域下解读当代体育运动 |
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| 引用本文： | 蒋国权.媒体视域下解读当代体育运动[J].河北体育学院学报,2013(4):23-25,82. |
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| 作者姓名： | 蒋国权 |
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| 作者单位： | 北京理工大学珠海学院体育部,广东珠海519085 |
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| 摘 要： | 从媒体的视域对当代体育运动进行分析,认为媒体自身的独特性在某种程度上促进了当代体育运动的普及与发展,但也造成了竞技体育过度商业化的困境,体育运动的规则、器材、比赛时间等受其影响并发生了改变;大众参与体育运动的互动方式也产生了异化,身体实践的缺失使其沦为纯粹的观看消费者。
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| 关 键 词： | 媒体 体育运动 商业化 身体实践 |
The Interpretation of the Contemporary Sports in the View of Media |
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| JIANG Guo-quan.The Interpretation of the Contemporary Sports in the View of Media[J].Journal of Hebei Institute of Physical Education,2013(4):23-25,82. |
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| Authors: | JIANG Guo-quan |
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| Institution: | JIANG Guo-quan (The P.E. Department, Zhuhai College of Beijing Science and Technology University, Zhuhai 519085, China) |
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| Abstract: | In the view of media, this paper analyzes the contemporary sports. It thinks that the uniqueness of the media itself to some extent promotes the popularization and development of modern sports, while it also causes the plight of the development of competitive sports. The rules of sports, equipment, time and other have been affected and changed. The way of the public par- ticipation in sports dissimilates and lack of physical practice makes it a pure watch consumer. |
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| Keywords: | media sports commercialization physical practice |
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