体育产业与运河文化旅游产业对接机制研究

采用文献资料法,从阐述产业价值链的概念入手,剖析体育产业与运河文化旅游产业所具备的对接物质基础。认为：体验需求、资源共享、关联互补、产业链延伸是体育产业与运河文化旅游产业对接的物质基础,并提出了体育产业与运河文化旅游产业对接协同发展的市场拓展路径、品牌引领路径、创意提升路径和项目带动路径,指出政府是体育产业与运河文化旅游产业对接机制的有力保障。建议建立设施完善、布局合理、政策激励、优化管理的政府推动机制和品牌塑造、产品创新、竞合互动、知识共享的企业运作机制。

Research on Linkage Mechanism between Sports Industry and Tourism Industry of Canal Culture

Applying the literature review method, from the perpective of elaborating industry value chain, this paper analyzes the existing material linkage basis the sports industry and tourism industry have. It regards that： experience needs, resource sha- ring, association complementary, extension of industry chains are the material basis of sports industry and tourism of canal cul- ture. It puts forward the market expansion, founding brands, creation promotion as well as the development of project routes. It points out that the government is the strong guarantee. Suggestions are as follows： improve infrastructure, get rational distribu- tion, make encouraging policies, optimize management to improve and promote the operation mechanism of brand creating, prod- uct innovation, competition and knowledge sharing.