| 网络传媒对CUBA品牌构建的效用研究 |
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| 引用本文： | 卢从生,崔业生,季从生,朱树良.网络传媒对CUBA品牌构建的效用研究[J].吉林体育学院学报,2010,26(5):119-121. |
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| 作者姓名： | 卢从生 崔业生 季从生 朱树良 |
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| 作者单位： | [1]中国矿业大学体育学院,江苏徐州221008 [2]江苏省东台市唐洋镇中学,江苏盐城224000 [3]南京师范大学体育科学学院,江苏南京210000 |
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| 摘 要： | 网络传媒作为新时代传媒的标志,以其灵活、及时、覆盖范围广、成本低、效率高等优势成为众多品牌的主要宣传载体。而CUBA这个品牌在信息时代来临的今天,也应该合理利用网络传媒这个优势资源,在大学校园中进行宣传。通过研究得出以下结论：1）CUBA要在现代信息社会中发展自己,壮大品牌,提高自身品牌优势,就需要网络传媒作保证。2）网络传媒的快速发展能拉动CUBA品牌的完善,网络传媒的互动性、多元化、自主性和全球化等优势使CUBA品牌构建更加全面,也使CUBA品牌构建体现出更多的细节化。
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| 关 键 词： | 网络传媒 CUBA 品牌构建 效用 |
Effectiveness of the Network Media to CUBA Brand Establishment |
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| Lu Congsheng,Cui Yesheng,Ji Congsheng,Zhu Shuliang.Effectiveness of the Network Media to CUBA Brand Establishment[J].Journal of Jilin Institute of Physical Education,2010,26(5):119-121. |
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| Authors: | Lu Congsheng Cui Yesheng Ji Congsheng Zhu Shuliang |
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| Institution: | 1.P.E.College,China University of Mining and Technology,Xuzhou,221008,Jiangsu,China;2.Tangyangzhen Middile School,Yancheng,224000,Jiangsu,China;3.P.E.Science College,Nanjing Nromal University,Nanjing,210000,Jiangsu,China) |
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| Abstract: | The network,as the symbol of the era of ＇new-media＇,has become the major carrier that many brands use in their advertising campaign,because of its characteristic of flexibility,speediness,wide range,low costs and high efficiency.In the Age of Information,CUBA should use the network reasonably to publicize its brand in the colleges.The paper got the conclusion as follows：1）CUBA should use network to ensure the development and improvement of its brand.2）The fast development of network can make the brand establishment of CUBA perfect.The network has distinctive features,such as interaction,diversification,freedom of choice and globalization.All these characteristics can help the brand of CUBA more comprehensive,colorful and specific. |
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| Keywords: | network media CUBA brand establishment effectiveness |
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