移动网络团购APP信息采纳行为影响因素研究——基于信息生态视角的分析

目的/意义]移动互联网环境下的网络团购是电子商务发展中出现的新的产业形态,研究移动网络团购APP信息采纳行为对推动移动信息消费具有积极的作用.方法/过程]基于信息生态视角建立移动网络团购APP信息采纳行为概念模型,运用问卷调查和结构方程的实证研究方法对模型的适用性进行检验.结果/结论]数据结果表明,信息人是移动网络团购APP信息采纳行为模型中的关键影响因素,信息、信息技术、信息环境对移动团购APP信息采纳态度均产生正向影响,信息采纳态度对信息采纳行为产生正向影响.本研究对更好地了解移动环境下用户信息消费行为并有针对性地开发APP软件具有一定的参考价值.

An Empirical Study of Factors on Information Adopting Behavior of Group Purchase Under the Mobile Environment: Based on Information Ecology Perspective

Result/conclusion] The network group purchase is a new form of industry appearing in the development of electronic commerce under the mobile internet environment, and research on group purchase information adopting behavior plays a positive role in promoting the movement of information consumption.Method/process] The model of group purchase information adopting behavior under the mobile Internet environment is established from the perspective of information ecology. The applicability of the model is tested by using the questionnaire survey and the empirical research method of structure equation. Result/conclusion] The data showed that, information man is the key factor in the model of group purchase information adopting behavior under the mobile Internet environment. Information, information technology, and information environment give a positively affect on the adopting attitude of mobile group purchase APP. Information adopting attitudes have positive impact on the information adopt behavior. This study can shed light on a better understanding of information consumer behaviors in a mobile environment to develop appropriate APP software.