| 高校体育无形资产的开发及增值策略研究 |
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| 引用本文： | 张道清.高校体育无形资产的开发及增值策略研究[J].湖北体育科技,2013,32(7):631-633. |
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| 作者姓名： | 张道清 |
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| 作者单位： | 湖北文理学院体育系,湖北襄阳,441053 |
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| 摘 要： | 通过分析高校体育无形资产在开发经营管理中存在的问题,提出可行性增值策略,从而实现高校体育无形资产的价值最大化。
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| 关 键 词： | 高校体育无形资产 品牌 增值 |
Study on Development and Value-added Strategy of College Sports Intangible Assets |
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| ZHANG Daoqing.Study on Development and Value-added Strategy of College Sports Intangible Assets[J].Journal of Hubei Sports Science,2013,32(7):631-633. |
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| Authors: | ZHANG Daoqing |
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| Institution: | ZHANG Daoqing Physical Education Department,Hubei University of Arts and Science,Xiangyang Hubei,441053 |
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| Abstract: | Through analyzed the problems of college sports intangible assets in the development and management,this paper proposed the feasibility of value-added strategy.The purpose is make the college sport intangible assets achieving the maximize value. |
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| Keywords: | college sports intangible assets brand value-added |
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