对电视娱乐节目“无疲劳运作”的探索与思考

电视娱乐节目的＂生命周期＂越来越短,主要原因是受众收视疲劳和创作者自身疲劳。电视娱乐节目要做到无疲劳运作,必须要有准确的节目定位,把握节目的发展方向;控制节奏,确保节目的良性运作;善于＂变＂和＂化＂,促进节目的有效创新;贴近民众,回归节目的本位功能。

On the"No Fatigue Operation"of Television Entertainment

The life cycle of television entertainment has become shorter,for the reason of viewing fatigue of audiences and creating fatigue of creators.This paper takes FUN 20 of Jinhua Television as an example,indicates that we must position accurately,grasp the direction of development;control tempo,ensure the benign operation;be good at changing and dissolve,promote the effective creation,close to the public,and return to original function.Moreover,this paper tries to discuss the methods of current entertainment show to keep fresh and long lived,in the hope of achieve the ideal state of ＂no fatigue operation＂.