| 杭州市休闲体育产业发展透视 |
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| 引用本文： | 凌平,童杰.杭州市休闲体育产业发展透视[J].上海体育学院学报,2010,34(1). |
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| 作者姓名： | 凌平 童杰 |
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| 作者单位： | 1. 杭州师范大学,体育学院,浙江,杭州,310036
2. 浙江教育学院,体育系,浙江杭州,310028 |
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| 基金项目： | 浙江省哲学社会科学规划课题 |
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| 摘 要： | 根据杭州市休闲体育的资源禀赋,围绕休闲体育产业发展的基本现状进行问卷调查和实地考察.分析杭州市休闲体育产业发展的现状和运作方式.从休闲体育市场结构、市场集中度、产品差别、企业规模、价格竞争、资源配置效率、政府税收政策等方面进行探讨;最后从管理体制和运行机制上,对杭州市发展休闲体育产业提出若干建议.
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| 关 键 词： | 杭州市 休闲体育 体育产业 市场集中度 产品 价格 消费者 |
Perspectives on the Development of Leisure Sports Industry in Hangzhou |
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| LING Ping,TONG Jie . School of Physical Education,Hang Zhou Normal University,Hangzhou ,Zhejing,China.Perspectives on the Development of Leisure Sports Industry in Hangzhou[J].Journal of Shanghai Physical Education Institute,2010,34(1). |
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| Authors: | LING Ping TONG Jie School of Physical Education Hang Zhou Normal University Hangzhou Zhejing China |
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| Institution: | LING Ping1,TONG Jie2 1. School of Physical Education,Hang Zhou Normal University,Hangzhou 310036,Zhejing,China,2.Department of Physical Education,Zhejiang Education College,Hangzhou 310028,Zhejiang |
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| Abstract: | Based on the resource conditions of leisure sports in Hangzhou,the paper first researches through questionnaires and on-site investigations the current development of leisure sports industry and then analyzes the current situation and means of operations of the development of leisure sports industry in Hangzhou in terms of the structure and intensity of the market,differences in products,scale of enterprises,competition of prices and tax policy of the governments.It finally puts forward suggestions on the d... |
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| Keywords: | Hangzhou leisure sports sports industry market intensity products price consumers |
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