| 做大做强体育传媒推进体育文化消费 |
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| 引用本文： | 曹宣广,任广耀.做大做强体育传媒推进体育文化消费[J].吉林体育学院学报,2005,21(1):19-21. |
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| 作者姓名： | 曹宣广 任广耀 |
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| 作者单位： | 上海体育学院体育人文社会学系,上海,200438 |
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| 摘 要： | 随着我国经济的发展，人民生活水平的提高，文化消费是已经成为当前大众消费的重要方面，由于大众传媒技术发展，体育文化消费的地位日益凸显。运用文献资料和访问等方法，以长三角地区为例，通过对体育传媒在体育文化消费中功能的分析，提出了做大做强体育传媒推进体育文化消费的建议。
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| 关 键 词： | 体育文化消费 大众传媒 地位 长三角地区 文献资料 中国 方法 分析 发展 |
Expanding and Strengthening Sports Media, Boosting Sports Culture Consumption |
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| Cao Xuanguang,Ren Guangyao.Expanding and Strengthening Sports Media, Boosting Sports Culture Consumption[J].Journal of Jilin Institute of Physical Education,2005,21(1):19-21. |
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| Authors: | Cao Xuanguang Ren Guangyao |
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| Abstract: | With the development of China's economy and improvement of people's life condition,culture consumption has been one important part of mass consumption.Due to the progressing of mass media techniques,sports culture consumption has become more and more important.Using the researches of literature and taking the Changjiang River Delta as an example,the article analyzes the function of sports media in the sports culture consumption,brings forward the advices of the expansion and strengthening of sports media and boosts the sports culture consumption. |
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| Keywords: | sports media sports culture consumption Changjiang River Delta |
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