旅游口号语言应用分析

旅游口号是游客了解旅游地形象的最有效方式之一,也是旅游地形象宣传的重要途径。以国内外旅游地为例,通过分析旅游口号在语言、句式、辞格和语辞等四个方面的使用特点,强调提出语言简洁通俗、句式变化多样、辞格艺术化使用和语辞典雅风趣在旅游口号应用中的重要性,并进而为旅游口号的设计提供可行性建议和思路选择。

Analysis on the Linguistic Application of Tourism Slogan

As one of the most effective ways for tourists to get to know the destination,tourism slogan plays an important role in the propaganda of destination image.The paper takes some regions as examples,by analyzing the application in such four aspects as linguistic,sentenceform,figure and figure of speech of tourism slogan,emphasizes that we should pay attention to the popular character of linguistic,diversity of sentenceform,artistic utility of figure and grace of figure of speech,and then puts forward some suggestions and selection for the design of tourism slogan.