海南省师范院校体育产业开发现状及对策

通过调查、问卷、访谈等方式，了解海南师范院校体育产业开发的现状及影响因素，提出在市场经济体制下，必须解放思想，提高认识，树立市场观念，加强学校与社会、企业之间的联系，寻找合作伙伴，面向社会开发体育产业，建立以高校为核心的全民健身市场等战略思路。

The Industry of Physical Education's Development of the Present Situation and Countermeasure in the Teachers' Schools and Colleges in Hainan Province

Through investigating, inquiring and visiting etc, this paper understands the industry of physical education's development of the present situation and the influential factor. It puts forward that under the market economic system, emancipates the mind, enhances the cognition and sets up the sense of the market, establishes the connection between schools and society, and among the enterprises, seeks co-operate partners, faces the social development of the industry of physical education, builds all the people of the physical exercises of the market regarding the college and universities school as the center etc.