| 论企业的社会责任 |
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| 引用本文： | 王悦.论企业的社会责任[J].科技与管理,2006,8(3):50-52. |
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| 作者姓名： | 王悦 |
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| 作者单位： | 哈尔滨理工大学,经济管理学院,黑龙江,哈尔滨,150040 |
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| 摘 要： | 从对企业内部和对企业外部两方面,论述了企业社会责任的内涵；从经济全球化和利润获取两方面,论证了我国企业履行社会责任的迫切性和必要性；最后,提出了我国企业在履行社会责任方面存在的主要问题,就如何实现企业社会责任提出了建议。
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| 关 键 词： | 企业社会责任(CSR) 社会营销观念 公平竞争 |
| 文章编号： | 1008-7133(2006)03-0050-03 |
| 修稿时间： | 2006年4月1日 |
Discussion on corporate social responsibility |
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| WANG Yue.Discussion on corporate social responsibility[J].Science-Technology and Management,2006,8(3):50-52. |
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| Authors: | WANG Yue |
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| Abstract: | The content of corporate social responsibility is studied from both sides:inside and outside of the corporate.This paper,based on globalization economics and making profits,points out the urgency and necessity for the enterprises to perform their social responsibility.The paper brings forward the problems which exist in the implementation of social responsibility for enterprises of our country,and makes a suggestion on how to perform corporate social responsibility. |
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| Keywords: | corporate social responsibility social marketing fair competition |
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