中国武术职业赛事的品牌培育

对近20年来中国武术职业赛事的发展历程及其品牌培育的现状,武术职业赛事品牌培育的动因与制约因素,以及对武术职业赛事品牌培育的框架体系与核心要素进行分析。研究认为,武术职业赛事的品牌培育应包括:强化品牌意识,不断开发新的品牌赛事;优化政策环境和舆论宣传环境,稳步实施品牌培育规划;充分发挥民间组织、官方组织和媒体平台的优势,大力扶持武术职业赛事推广机构;发掘传统文化资源,坚守中国武术职业赛事的文化识别与技击识别。

Brand Cultivation of Professional Chinese Martial Arts Tournament

The paper analyses the development of professional Chinese martial arts tournaments in the past 20 years and the current situation of its brand cultivation,the motives and constraints of the brand cultivation and its framework system and core elements.The research suggests that the brand cultivation of professional martial arts tournaments includes strengthening brand consciousness and constantly developing new brand competitions,optimizing the environment of policy and publicity,implementing the planning of brand development steadily,giving full play to the advantages of civil organizations,official organizations and media platform,supporting professional martial arts tournament promotion agencies,exploring the traditional cultural resources and adhering to the cultural identification and skill recognition of Chinese professional martial arts tournament.