试论新时期现代媒体在高校的优化利用

在信息化、数字化浪潮冲击下，校报、广播、有线电视、校园计算机网络日益构成了现代高等学校校园传播媒介的主体，成为高校文化传播的重要载体。它们有着各自的特点和优势，但也存在着资源整合和优化利用的问题。面对信息时代的机遇和挑战，要充分发挥校园传播媒体的舆论导向、服务教育和娱乐休闲等功能，营造良好的育人环境，关键是构建高效、有序、统筹的高校校园传播媒体运作模式和机制。

A Preliminary Study On the Optimized Utilization of Modern Campus Media in New Period

Following with the tides of information and digitization, campus newspaper, broadcasting, cable TV and computer internet constitute the media of modern.tern colleges and universities, playing an important role in fulfilling the educational missions. While each of these media is with its own advantages, the overall effect of the above is restricted as problems arise from the integration of them. We have to construct an efficient,orderly arid well planned operating model and system for the campus media of colleges and universities, .so as to play better roles in directing educating, entertaining, and creating favorable interactions of human relations on campus.