政治传播三种模式的解读及启示

政治传播可以定义为,一定的政治传播主体(民众、政治家、政府或政治组织)运用有意义的符号,通过大众媒介与政治传播的对象之间进行的政治信息的传递、接受、反馈的行为和过程。在政治传播过程中有三个主要因素,即政府(政治家、政治组织等)、媒体、公众。从媒体与受众、政府的不同关系,以及媒介自身的性质(其资金是否来自商业机构)三个方面分析,政治传播的模式可分为自由主义模式、社会责任模式和社会主义模式三种。科学分析和比较三种模式的特点,对于中国政治传播改革有许多有益的启示。

Three Models of Political Communication and the Inspiration

Political communication could be defined as such a process by which a nation's leadership,media,and citizenry exchange and confer meaning upon messages that relate to the conduct of public policy.There are three main points in the process,that is the government,media and audience.According to general mass media theory,from the angle of the relationship between state and socity,communication model could be divided into liberalism model,social responsibility model and socialism model.The features of the three models are very different.The understanding to three models could do a lot benefits to the innovation of political communication in transitional period society of China.