“一带一路”倡议下黑龙江省冰雪旅游业创新发展路径

习近平总书记提出的"一带一路"建设,最开始是用于经济的建设,随着社会的不断发展,"一带一路"的其他优势也越来越得到显现。2022年北京冬奥会的举办,更为我国冰雪运动、冰雪旅游业提供了与国外交流的平台,黑龙江省冰雪旅游的发展刚好搭上"一带一路"的"列车"。本文采用文献资料、逻辑推理等研究方法,对黑龙江省冰雪旅游业的现状进行了剖析,阐述了黑龙江省冰雪旅游业发展中存在的问题,并提出了黑龙江省冰雪旅游业发展的创新路径:加强行业项目整合,形成自身品牌优势;丰富冰雪旅游业的产品类型;建立大数据平台;推动国际交流与合作,旨在为黑龙江省冰雪旅游业的创新发展提供参考依据。

The Innovative Development Path of HeiLongjiang Snow and Ice Tourism under the “One Belt and One Road” Initiative

The construction of "One Belt And One Road"proposed by General Secretary Xi Jinping was initially used for the construction of economy.With the continuous development of society,other advantages of "One Belt And One Road " have been more and more obvious.The hosting of the 2022 winter Olympics in Beijing has provided a platform for China’s ice and snow sports and ice and snow tourism industry to communicate with foreign countries,and the proposal of "One Belt And One Road "has opened up a channel for communication.The development of snow tourism in heilongjiang province just takes the"train"of"One Belt And One Road".This paper used the methods of documentary,logic reasoning method,analyzes the present situation of ice and snow tourism of heilongjiang province,this paper expounds the existing problems of ice-snow tourism in heilongjiang province,through the "region " all the way along the relevant country of ice and snow tourism research,puts forward the innovative mode of ice and snow tourism development in heilongjiang province,hope it can be used as a reference for relevant staff.