| 平面广告图像叙事分析简 |
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| 引用本文： | 李光辉.平面广告图像叙事分析简[J].丽水学院学报,2014(1):78-83. |
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| 作者姓名： | 李光辉 |
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| 作者单位： | 福建师范大学福清分校广播电视新闻系,福建福清350300 |
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| 基金项目： | 福建省教育厅“广告叙事学特征研究”课题研究成果（JBSO8141） |
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| 摘 要： | 平面广告中的图像存在于特定的语境中,由于特别的构图设计,这类图像完成了“空间性”向“时间性”跃进,可以有效地讲述“微型故事”.平面广告叙事呈现出图像中心化的趋势,不论叙事视点选择多么巧妙,这类图像叙事大都无法掩盖其商业逻辑.
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| 关 键 词： | 平面广告 图像 叙事 |
An Analysis on Image Narration of Print Advertisements |
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| LI Guanghui.An Analysis on Image Narration of Print Advertisements[J].Journal of Lishui University,2014(1):78-83. |
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| Authors: | LI Guanghui |
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| Institution: | LI Guanghui( Dept of Radio ＆ TV Journalism, Fuqing Campus, Fujian Normal University, Fuqing 350300, Fujian ) |
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| Abstract: | The images on print advertisements always exist in specific contexts. With special design layouts, these images go beyond the limitations of space and time, and are capable of telling mini-sagas effectively. The narration of print advertisement demonstrates a tendency of image centralization. No matter how skilled the choice of narrative perspectives might be, the narration achieved through images can not cover up its business logic. |
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| Keywords: | print advertisement image narration |
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