| 基于知识吸收与创造的市场导向和组织创新关系研究 |
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| 引用本文： | 蒋天颖,白志欣.基于知识吸收与创造的市场导向和组织创新关系研究[J].情报杂志,2011(12). |
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| 作者姓名： | 蒋天颖 白志欣 |
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| 作者单位： | 浙江工业大学之江学院;浙江工业大学经贸管理学院; |
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| 基金项目： | 国家自然科学基金“社会网络与中小企业技术创新动态耦合研究‘基于网络嵌入与技术学习的视角’”(编号:71002075); 浙江省社科规划项目“浙江中小企业集群知识衍生和扩散研究”(编号:09CGGL012YBB) |
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| 摘 要： | 在文献回顾的基础上,提出市场导向促进组织创新机制研究的假设模型,并通过对长三角地区463家企业的问卷调查对这一模型进行了验证。研究认为,市场导向可以分为信息获取、信息传播、市场反应等三个方面。信息获取对组织创新没有直接显著影响;信息传播既对组织创新产生直接影响,又通过知识吸收与创造对组织创新产生间接影响;市场反应既对组织创新产生直接影响,又通过知识吸收与创造对组织创新产生间接影响。
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| 关 键 词： | 市场导向 知识吸收与创造 组织创新 |
Study on the Relation of Market Orientation and Organizational Innovation Based on Knowledge Absorption and Creation |
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| JIANG Tianying BAI Zhixin.Study on the Relation of Market Orientation and Organizational Innovation Based on Knowledge Absorption and Creation[J].Journal of Information,2011(12). |
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| Authors: | JIANG Tianying BAI Zhixin |
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| Institution: | JIANG Tianying1 BAI Zhixin2(1.Zhijiang College,Zhejiang University of Technology,Hangzhou 310024,2.College of Business and Administration,Hangzhou 310023) |
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| Abstract: | Based on the literature review,we propose the hypothetical model of organizational innovation promoting mechanism of market orientation.We verified the model by way of questionnaires among 463 enterprises in Yangtze River Delta region.The empirical study results show that market orientation could be categorized into information acquisition,information dissemination and market responsiveness.Information acquisition has no direct significant impact on organizational innovation.Both information dissemination a... |
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| Keywords: | market orientation knowledge absorption and creation organizational innovation mechanism |
| 本文献已被 CNKI 等数据库收录！ |
