国家非物质文化遗产之遂溪醒狮的市场化运作

民族传统体育,是中华文化的重要组成部分,蕴涵着中华民族特有的精神价值、思维方式、想象力和文化意识,也是中华民族重要身份象征。然而,作为国家非物质文化遗产的遂溪醒狮,在经济全球化和社会现代化时期却能不断发展扩大,走市场化运作的道路。本文采用文献资料法、实地考查法、类比法等方法对遂溪醒狮的市场进行研究。遂溪醒狮的市场化运作是社会文化的需要,通过自身不断努力打响了品牌,政府的选择提供良好的平台,通过创新来适应社会,通过多途径来解决资金问题,给其它民族传统体育发展提供范例。

Suixi Lion Dance of National Non-material Cultural Inheritance Market-oriented Operation

The national traditional sports,is a part of Chinese culture,an important status symbol of the Chinese nation.,embodies the spirit of the Chinese nation,which shows a unique way of thinking,imagination and cultural awareness.Meanwhile,as a national intangible cultural heritage,Suixi Lion dance takes market-oriented operation and is developing very well in the era of economic globalization and social modernization.This paper analyses the literature and data and sports laws,studies the market of Suixi Lion Da...