北京奥运会精神遗产对我国国家形象的影响

在对北京奥运会精神遗产阐释的基础上，就北京奥运会精神遗产的文化表征进行了论析，阐述了北京奥运精神遗产对塑造我国国家形象的文化功能。从塑造我国国家形象的视阈对我国北京奥运会精神遗产的保护与开发提出方略：增强北京奥运会的精神遗产保护与开发意识；突破过多重视物质遗产保护与开发观念束缚，超越“有形资产观念至上”发展理念，把握人文关怀；注重宣传弘扬北京奥运会的精神遗产，加强我国传统文化和奥林匹克文化的交流融合，努力提升中国国家形象。

The Influence of Spiritual Heritage of Beijing Olympics on the Image of Our Country

Based on the analysis of spiritual heritage left by Beijing Olympics,the cultural characteristics of the heritage are explained and its influ-ence on the image of our country is further elaborated. Suggetions are put forward in order to protect the spiritual heritage of Beijing Olympics such as we should strengthen the awareness of the protection and development and make a breakthrough of the restriction of the cencepts ,remove the con-cept of material-orientation,pay more attention to the human cultivation,and focus on the spreading of the spiritual heritage,enhance the cultural in-fusion of our traditions and the Olympic traditions and therefore promote the national image of our country.