| 不良广告组合的负面效应分析 |
| |
| 引用本文： | 刘海荣.不良广告组合的负面效应分析[J].德州学院学报,2002,18(3):24-27. |
| |
| 作者姓名： | 刘海荣 |
| |
| 作者单位： | 招远市农业技术推广中心,山东招远,265400 |
| |
| 摘 要： | 针对当前企业经营理念存在的误差,从广告主题、文案、画面等设计不当而产生的不良效应入手,通过对不良表现形式的研讨.提出了企业经营必须要以诚信原则为指导,只有真实可信、组合得当、设计合理的广告促销形式,才能达到预期的营销策略效果,取得理想的经济效益.
|
| 关 键 词： | 广告 组合 负面效应 诚信 |
| 文章编号： | 1004-9444(2002)03-0024-04 |
| 修稿时间： | 2002年4月20日 |
Analyze of negative effect for the unhealthy advertising combination |
| |
| LIU Hai - rong.Analyze of negative effect for the unhealthy advertising combination[J].Journal of Dezhou University,2002,18(3):24-27. |
| |
| Authors: | LIU Hai - rong |
| |
| Abstract: | To counter the misunderstand of the business operating conception, the paper puts forward a proposal that business operation must be guided by the principle of honest and credit according to study on the unhealthy form of expression. The conclusion comes from the unsuitable design of advertising them, advertising verbs, advertising picture and so on. The paper also point out that advertising promotion method only be true, trustworthy, appropriate combination, suitable design. |
| |
| Keywords: | advertising combination negative effect honest and credit |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
