任务驱动教学法在高职市场营销学教学中的应用研究

市场营销学是一门实践性、艺术性特别强的应用性学科，它主要研究的是如何以消费者需求为中心来组织企业的经营活动。在这门课程的教学中，对学生的分析能力、应用能力的培养是课程教学的重点。本文从任务驱动教学法的内涵入手，分析此教学法的优点和对市场营销学课程教学的适用性，对于任务驱动教学法在高职市场营销学教学中的过程设计和实施中应注意的事项进行了探讨。

Research on the Application of Task-driven Teaching Ap- proach in Higher Vocational Marketing Teaching

Marketing, as a highly practical and skillful applied di-scipline, mainly studies how to organize business activities of en-terprises with consumers＆#39; demands as the center. In the teaching of the course, the cultivation of students＆#39; analytical ability and applied ability is the key point. Starting from the definition of task-driven teaching approach, this paper analyzes the advan-tages of this approach and its adaptability to marketing teaching, and explores the process design and issues needing attention in the implementation of task-driven teaching approach in higher vocational marketing teaching.