| 体育产业中体育用品市场探析 |
| |
| 引用本文： | 吴锦.体育产业中体育用品市场探析[J].体育科学研究,1999,3(4):5-8. |
| |
| 作者姓名： | 吴锦 |
| |
| 作者单位： | 福建省劳动厅技术学校!福建 福州 350007 |
| |
| 摘 要： | 体育产业在我国属于“朝阳产业”，体育用品市场也因其消费结构、社会结构、产业结构而拥有一个宽松的环境，前景广阔；同时，体育用品消费者的生活观念与分布与将影响到体育用品市场的走势。２１世纪的体育用品市场将呈现产品系列化、名星效应化、运动休闲化、对象童年化、产品科技化等发展特点。
|
| 关 键 词： | 体育产业 体育用品市场 发展趋势 |
A Brief Discussion on Sport Goods Market in the Sports Industry |
| |
| WU Jin.A Brief Discussion on Sport Goods Market in the Sports Industry[J].Sports Sciences Researches,1999,3(4):5-8. |
| |
| Authors: | WU Jin |
| |
| Abstract: | Through analyzing the sports goods market in the sports industry, this article expounds the view that the sports goods market of our country is now in a favorable condition, examines in a perspec-tive way the existing condition of the consumer market and reveals the future characteristies of this market. this is to provide theoretical references for the relevant entreprise. |
| |
| Keywords: | sports industry sports goods market developing trend |
| 本文献已被 CNKI 维普 等数据库收录！ |
