| 多维视野中体育赛事传播受众的取向研究 |
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| 引用本文： | 郝晓岑.多维视野中体育赛事传播受众的取向研究[J].安徽体育科技,2008,29(6):14-16. |
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| 作者姓名： | 郝晓岑 |
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| 作者单位： | 首都体育学院,北京,100088 |
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| 摘 要： | 体育赛事传播受众在认识上经历了种种变迁：作为靶子的受众、作为差异性个体的受众、作为社会类别的受众、作为社会关系的受众、作为使用者与消费者的受众、作为商品的受众，等等。文章认为当前体育赛事传播受众突显出两种取向：从强调受众的被动性到强调受众的主动、从关注受众的社会因素到关注受众的文化因素。
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| 关 键 词： | 体育赛事 传播 受众 取向 研究 |
Orientation Research On Broadcasting Audience Of Sports Competition From Multi-Perspective |
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| Hao Xiaocen.Orientation Research On Broadcasting Audience Of Sports Competition From Multi-Perspective[J].Journal of Anhui Sports Science,2008,29(6):14-16. |
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| Authors: | Hao Xiaocen |
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| Institution: | Hao Xiaocen(Capital Institute of Physical Education,Beijing 100088) |
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| Abstract: | In the research of broadcasting,people's concept of audiences is experiencing variety vision changes.At present,sports competition audience highlighted two orientation:from stress that the passive to the initiative;from concern the social dimension the audience to cultural factors. |
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| Keywords: | sports competition broadcasting audience orientation research |
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