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Personal relationships and innovation diffusion in SME networks: A content analysis approach |
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| Authors: | Federica Ceci Daniela Iubatti |
| Affiliation: | a DEA - Università G. d’Annunzio, Viale Pindaro 42, 65127 Pescara (PE), Italy b IESE Business School - University of Navarra, Avenida Pearson 21, 08034 Barcelona, Spain |
| Abstract: | |
| Keywords: | Networks Personal relationships Innovation diffusion Content analysis |
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