武术在商业健身俱乐部的发展模式研究

文章采用文献资料法、逻辑分析法、实地考察法等研究方法，从武术的发展角度来探讨武术作为健身的主要项目，在产品规划、锁定目标客户人群、设计方案、营销策略等方面，就如何打开市场，抢占市场份额进行了分析论证，从而为武术在商业健身俱乐部的发展提供一定的理论依据。

On Wushu Development Modes in Business Clubs

With the methods of literature, logic analysis, on-site inspection,the paper from the perspective of the development of Wushu explores Wushu as a main fitness item in product planning, target customer groups, design, marketing strategy, and other aspects, on how to develop market, seize market share, to provide a theoretical basis for Wushu developoment in bussiness clubs.