| 汽车商标的汉译翻译策略分析 |
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| 引用本文： | 周燕杰.汽车商标的汉译翻译策略分析[J].科教文汇,2012(22):149-150. |
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| 作者姓名： | 周燕杰 |
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| 作者单位： | 南海东软信息技术学院国际合作部广东·佛山528225 |
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| 摘 要： | 国际汽车企业进入中国市场获得很大成功,汽车商标的汉译对它们的成功有不可忽视的辅助作用。本文先讨论商标语言的特点,商标翻译的目的与原则,再具体讨论汽车商标汉译所采取的各种策略。希望此探讨对中国企业走向国际市场,塑造自己的知名品牌有一定的启示。
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| 关 键 词： | 汽车商标 汉译 翻译策略 |
Analysis on the Chinese Translation Strategy of Automobile Trademarks |
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| Authors: | Zhou Yanjie |
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| Institution: | Zhou Yanjie International Cooperation Office,Neusoft Institute of Information,528225,Foshan,Guangdong,China |
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| Abstract: | The multinational automobile companies have achieved remarkable success in the Chinese market, and the brilliant Chinese translations of their trademarks have also contributed to their success. The article discusses the trademark＇s language features as well as the objectives and principles of trademark translation, and then the article examines the different strategies adopted by the trademarks＇ Chinese translation. The writer hopes this discussion be inspirational for Chinese companies strive to build their own well-known brand when expanding into the international market. |
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| Keywords: | automobile trademark Chinese translation translation strategy |
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