| 在市场经济的冲击波下搏击--关于中国体育新闻传播娱乐化倾向的思考 |
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| 引用本文： | 陈宇家.在市场经济的冲击波下搏击--关于中国体育新闻传播娱乐化倾向的思考[J].安徽体育科技,2005,26(4):29-30,69. |
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| 作者姓名： | 陈宇家 |
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| 作者单位： | 湖南师范大学体育学院,湖南,长沙,410006 |
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| 摘 要： | 体育新闻娱乐化是全球媒介娱乐化趋势的表现，它与其他新闻娱乐化既相联系，又有独特的特征与成因。从体育理论与体育运动的发展、市场经济的价值导向、大众文化的盛行、受众的多元化需求、新闻娱乐化自身特殊的游戏规则以及传媒业自身调整结果等6个方面阐释了体育新闻娱乐化的成因，并对体育新闻娱乐化进行反思，以期它的发展走向良性循环。
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| 关 键 词： | 体育新闻传播 新闻娱乐化 大众媒介 |
Fight with the Shock Wave of Market Economy--Thinking Inclined to the Amusement of Dissemination of News of Chinese Sports |
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| Chen Yujia.Fight with the Shock Wave of Market Economy--Thinking Inclined to the Amusement of Dissemination of News of Chinese Sports[J].Journal of Anhui Sports Science,2005,26(4):29-30,69. |
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| Authors: | Chen Yujia |
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| Abstract: | The amusement of the sports news is the behavior of the amusement trend of global media, it and other news amusement not only interrelate but also have a unique characteristic and origin cause of formation. Development from the sports theory and sports activity of this text, value direction of market economy, the prevailing of people's culture, audiences' pluralistic demand, news amusement itself special game rule and media industry itself adjust result six explaining origin causes of formation , sports news of amusement, and review the amusement of the sports news,expect its development moves towards benign cycle. |
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| Keywords: | dissemination of news of sports amusement of the news masses' media |
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