后疫情时代来华留学招生策略研究

新冠肺炎疫情全球流行使国际学生流动严重受阻。来华留学招生工作应坚持以质量提升为导向,不断优化完善招生体系,从招生宣传方式、招生政策以及招生模式等多方面入手,“以变应变”,顺应需求。通过剖析现阶段高校来华留学招生宣传渠道存在的问题,解读后疫情时代来华留学招生工作的机遇与挑战,提出疫情影响下招生宣传的主要策略,对于促进高校“双一流”建设,助力教育对外开放和来华留学提质增效有着重要意义。

Research on the Enrollment Strategies for International Students in China in the Post-pandemic Era

The pandemic of COVID-19 has severely hindered the flow of international students.International student enrollment work should be guided by the quality improvement,constantly optimize and improve the enrollment system.The enrollment work should be adjusted according to the changes in the aspects of the enrollment publicity method,the enrollment policies,and the enrollment models,so as to meet the new demands.By analyzing the problems existing in the publicity channels of universities in China at the present stage,and interpreting the opportunities and challenges of the enrollment work in China in the post-epidemic era,this paper puts forward some strategies for enrollment publicity under the influence of the pandemic,which is of great significance for promoting the construction of“double first-class”universities,promoting the opening of education,and improving the quality and efficiency of studying in China.