| 科技学术期刊微信公众平台问题分析与影响力提升策略 |
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| 引用本文： | 黄雅意,辛亮,黄锋. 科技学术期刊微信公众平台问题分析与影响力提升策略[J]. 编辑学报, 2016, 28(6): 529-531. DOI: 10.16811/j.cnki.1001-4314.2016.06.005 |
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| 作者姓名： | 黄雅意 辛亮 黄锋 |
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| 作者单位： | 重庆交通大学《应用数学和力学》编辑部,400074,重庆;重庆交通大学《应用数学和力学》编辑部,400074,重庆;重庆交通大学《应用数学和力学》编辑部,400074,重庆 |
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| 基金项目： | 重庆市高校期刊研究会科研项目；重庆市出版专项资金资助项目 |
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| 摘 要： | 移动互联网时代智能终端的普及和微信的快速发展,给科技期刊带来了新的机遇和挑战.通过分析目前科技期刊微信公众平台存在的问题,提出利用微信公众平台基于优质内容、精准推送、服务意识、传播分享这4个方面的策略来提升科技期刊影响力.认为随着科技期刊数字化建设的发展,社交新媒体将与科技期刊融合发展.
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| 关 键 词： | 移动互联网 微信公众平台 科技期刊 影响力 |
| 收稿时间： | 2015-01-27 |
| 修稿时间： | 2015-01-27 |
Strategies of promoting impact of sci-tech journals based on WeChat public platform |
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| HUANG Yayi,XIN Liang and HUANG Feng. Strategies of promoting impact of sci-tech journals based on WeChat public platform[J]. Acta Editologica, 2016, 28(6): 529-531. DOI: 10.16811/j.cnki.1001-4314.2016.06.005 |
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| Authors: | HUANG Yayi XIN Liang HUANG Feng |
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| Affiliation: | Editorial Department of Applied Mathematics and Mechanics,Chongqing Jiaotong University, 400074, Chongqing,China,Editorial Department of Applied Mathematics and Mechanics,Chongqing Jiaotong University, 400074, Chongqing,China and Editorial Department of Applied Mathematics and Mechanics,Chongqing Jiaotong University, 400074, Chongqing,China |
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| Abstract: | With the growing popularity of intelligent terminal and the rapid development of WeChat in mobile Internet era, sci-tech journals are facing new opportunities and challenges. Firstly, the current problems existing in the WeChat public platform of sci-tech journals are analyzed. Secondly, four strategies (i.e., providing high quality content, precisely pushing information, offering considerate service, and spreading and sharing information) are proposed to improve the impact of sci-tech journals by WeChat public platform. Therefore, with the digital publishing of sci-ttech journals, the integration of new social media and traditional sci-tech journals will be achieved. |
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| Keywords: | mobile Internet WeChat public platform sci-tech journal influence |
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