| 学术期刊微信公众平台的应用与推广 |
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| 引用本文： | 恽海艳. 学术期刊微信公众平台的应用与推广[J]. 编辑学报, 2016, 28(6): 577-580. DOI: 10.16811/j.cnki.1001-4314.2016.06.020 |
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| 作者姓名： | 恽海艳 |
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| 作者单位： | 机械工业信息研究院《机械工程学报》编辑部,100037,北京 |
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| 摘 要： | 根据学术期刊的特点,阐述学术期刊如何选择微信公众平台类型,以及如何通过后台功能的设置和开发来提升对用户的个性化服务.分析几种典型学术期刊微信公众平台的运营优势,介绍学术期刊经营和推广微信公众号的思路与经验.
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| 关 键 词： | 学术期刊 微信公众平台 信息推送 推广 |
| 收稿时间： | 2015-03-09 |
| 修稿时间： | 2015-03-09 |
Application and popularization of WeChat public platform for academic journals |
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| YUN Haiyan. Application and popularization of WeChat public platform for academic journals[J]. Acta Editologica, 2016, 28(6): 577-580. DOI: 10.16811/j.cnki.1001-4314.2016.06.020 |
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| Authors: | YUN Haiyan |
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| Affiliation: | Editorial Office of Chinese Journal of Mechanical Engineering,China Machinery Industry Information Institute,100037,Beijing,China |
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| Abstract: | According to the characteristics of academic journals, the method on how to choose the type of WeChat public platform is presented, and how to improve the user''s personalized service by developing and setting the backstage functions is addressed. The operational advantages of some WeChat public platforms for several typical academic journals are analyzed, and the good ideas and experiences of managing and promoting the WeChat public account are introduced in detail. |
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| Keywords: | academic journal WeChat public platform message push popularization |
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