| RMP理论建构下的厦门体育旅游产品开发 |
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| 引用本文： | 林剑峰.RMP理论建构下的厦门体育旅游产品开发[J].体育科学研究,2012(4):5-9. |
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| 作者姓名： | 林剑峰 |
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| 作者单位： | 厦门理工学院体育部 |
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| 基金项目： | 福建省教育厅社会科学研究项目(JBS08115) |
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| 摘 要： | 采用文献资料、专家访谈、实地调查等研究方法,运用RMP理论对厦门体育旅游开发进行资源(R)分析、市场(M)和产品(P)分析。研究表明:厦门开发体育旅游市场潜力大,体育旅游产品开发应以滨海体育旅游系列、海峡两岸体育旅游系列、马拉松等竞赛体育旅游系列和体育会展四大旅游系列作为重点产品进行开发,是厦门未来体育旅游的重点发展方向。并依据这一思路提出相对应的开发策略,旨为厦门体育旅游快速增长提供一定的理论依据。
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| 关 键 词： | RMP 厦门 体育旅游 旅游产品 |
Research on Constructing Sports Tourism Products of Xiamen Using RMP Theory |
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| LIN Jian-Feng.Research on Constructing Sports Tourism Products of Xiamen Using RMP Theory[J].Sports Sciences Researches,2012(4):5-9. |
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| Authors: | LIN Jian-Feng |
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| Institution: | LIN Jian-Feng(P.E.Department,Xiamen University of Technology,Xiamen 361024,China) |
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| Abstract: | By using the method of literature,expert interviews,field surveys and other research methods,the author analyzedt he Resources(R),market(M) and product(P) of the development of sports tourism in Xiamen.Research showed that:the development of Xiamen sports tourism has great potential.Development of sports tourism products should go with coastal sports tourism series,cross-strait sports travel series,a marathon competition sports tourism and sports exhibition series as key products to develop.They will be the important development direction of sports tourism in Xiamen in the future.According tothis thought,the author put forward the corresponding development strategies and provide certain theoretical basis for the rapid growth of sports tourism in Xiamen |
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| Keywords: | RMP Xiamen sports tourism tourism products |
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